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Digiday+ report: publishers prefer generative AI to predictive AI

A Digiday+ Research report based on a survey of 40 publisher professionals and interviews with publisher executives says publishers have found generative AI a better fit for journalism workflows than predictive AI; the article excerpt is member‑exclusive.

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The Digiday+ Research report, compiled from a survey of 40 publisher professionals and individual interviews with publisher AI leads, concludes that generative AI aligns more closely with publishers' editorial workflows than predictive AI; the full article is available as a member‑exclusive piece on Digiday.

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