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Publishers should give readers a reason to return as AI answers more queries

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As AI search, social feeds and aggregators satisfy more reader needs before a direct visit, the author argues publishers must create incentives for readers to come back to their sites.

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Julie Jochims observes that growing use of AI-powered search and feed algorithms delivers answers to users without a site visit, and concludes that publishers need strategies that encourage direct return visits.

AudiencesBusinessDistributionTechnology

Go to INMA: International News Media Association

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