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Research: Generative AI reshapes meme production through recombination, hyperrealism and real‑time personalization

A qualitative study published on revistavirtualis.mx reports that generative artificial intelligence (IAG) adds automated recombination of styles, hyperrealistic image generation and real‑time personalization to meme creation. The research documents an interview with Eduardo Salvatori of the Instituto Nacional de Bellos Memes and states that Salvatori combines AI outputs with prior human editing and later curation, shifting between levels of IAG autonomy.

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The article—based on a qualitative, critical approach and an interview with Eduardo Salvatori—finds that IAG increases iteration and automates processes of resignification in memes, while enabling creators to externalize aesthetic processes; Salvatori reportedly operates at IAG autonomy levels 3, 4 and 5 and emphasizes human editing before and curatorial handling after AI use.

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