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Convergences of deep mediatization, media ecology and generative AI: ethical implications for promotional uses

Claudia Benassini Félix frames the article with two objectives: to present open alternatives for knowledge construction from convergences among deep mediatization, media ecology and generative artificial intelligence; and to illustrate those convergences through analysis of a tweet generated by the communication team of the Suprema Corte de Justicia de la Nación associated with Yasmín Esquivel, drawing ethical implications for the minister’s use of generative AI for promotion.

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Claudia Benassini Félix frames the article with two objectives: to present open alternatives for knowledge construction from convergences among deep mediatization, media ecology and generative artificial intelligence; and to illustrate those convergences through analysis of a tweet generated by the communication team of the Suprema Corte de Justicia de la Nación associated with Yasmín Esquivel, drawing ethical implications for the minister’s use of generative AI for promotion.

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