Antenne Bayern keeps AI strictly behind the scenes, says CDO
Karsten Wellert describes a deliberate strategy of using AI for testing, virtual listener personas and chatbot support while keeping on-air voices and editorial decisions human and transparent.
Summary
AI-assisted summary of the linked sourceIn an interview, Antenne Bayern’s CDO Karsten Wellert says the station uses AI as a backstage tool: teams experiment and deploy only after benefits are clear, AI personas — trained on market-research data — give fast, virtual listener feedback, multiple models are combined by agents, and the live on-air program remains entirely human; chatbots identify themselves and offer opt‑outs.