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An AI Spanish-Language Radio Host, Coyotec, Draws Listeners and Sparks Debate

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Entravision launched Coyotec, an AI avatar, in September 2025; the bilingual persona now cohosts Al Aire y Sin Permiso with Geraldine “GeeGee” Guzman, moved into an 8–10 a.m. weekday slot, and—according to company-presented Nielsen figures—has been syndicated to five markets while prompting staff debate over AI’s role in production.

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Coyotec debuted with a solo weekend show in September 2025 and now cohosts a weekday morning program with Geraldine “GeeGee” Guzman; Entravision-supplied Nielsen data show Hispanic cumulative listenership in Los Angeles rose 21.6% from August to September 2026, with listeners aged 18–34 up 84.9% and Hispanic women in that bracket growing 500% during the same period.

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