OpenArt says AI multiplies creatives' output, not replaces them
At Brandweek 2026, OpenArt ran three workshops showing marketers how its platform can speed commercial creative production. OpenArt executives told ADWEEK they view generative tools as labor-saving aids that remove friction, not human creators, and that the company pairs more than 100 models with enterprise controls and an IP infringement checker to scale work safely.
BONES’ AI PERSPECTIVE
AI-assisted summary of the linked sourceOpenArt executives Raj Gajwani and Chloe Fang said AI tools have moved from experimental to commercially usable and will let marketers produce many more distinct ads as production costs fall; the company demonstrated workflows at three Brandweek workshops and promotes enterprise controls and an IP-checking feature to manage scale.