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Newsrooms say AI adoption is a management, not a technical, problem

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Speakers at INMA’s Media Tech & AI Week told attendees that the main challenges around newsroom AI are organizational: onboarding staff, redesigning roles and winning employee trust — not the underlying models or software. That consensus came from participants representing tech companies and U.S. newsrooms, according to the event report.

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At INMA’s Media Tech & AI Week, participants from technology firms and U.S. newsrooms agreed the primary barriers to using AI in newsrooms involve people and processes — hiring and integrating staff, reworking job descriptions and establishing trust — rather than the performance of AI systems themselves.

Go to INMA: International News Media Association

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