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INMA speakers call AI agents media’s biggest opportunity in decades

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Speakers at INMA’s Media Tech & AI Conference said AI agents could be news media’s largest opportunity in decades, but warned publishers must set their own terms, redesign interfaces and take staff along on the change, the conference report states.

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At the Media Tech & AI Conference, speakers framed AI agents as a major decades‑scale opportunity for news organisations while stressing three conditions for adoption: publishers should define usage terms, rethink how audiences interact with products, and ensure staff are prepared for the shift.

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Go to INMA: International News Media Association

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