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Retail media survey finds wide AI use for analysis but little trust to rank products or ads

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Live polling at IAB Europe’s Retail Media Impact Summit showed 88% of respondents say their businesses use AI for data analysis or report writing, yet only 16% use it to choose product or ad rankings; the session in Amsterdam was led by Particular Audience CEO James Taylor and attracted 89 participants.

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Particular Audience’s live polling and research highlight a gap between widespread AI use for analysis and reluctance to deploy AI for decisions that directly affect advertising performance: a grocery search test by the company found its Adaptive Transformer Search surfaced 80% of relevant catalogue matches within the first 120 results from over 700 customer queries, versus 48.5% with traditional keyword search.

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