Cristian Volpato licences an AI ‘synthetic twin’ through Callandor
Cristian Volpato, a 22-year-old professional footballer, struck a mid-September deal granting Callandor exclusive rights to his digital likeness, voice, biometric profiles and performance data so the company can monetise and help control AI-generated uses of his image.
Summary
AI-assisted summary of the linked sourceCristian Volpato, a 22-year-old professional footballer, struck a mid-September deal granting Callandor exclusive rights to his digital likeness, voice, biometric profiles and performance data so the company can monetise and help control AI-generated uses of his image. Callandor, founded in February and representing a small stable of athletes, and other AI brokers position synthetic twins as commercial products while legal and regulatory protections remain limited and contested.