A collaboration between consultancy Sopra Steria and research centre FIDAMC aims to develop robots that perceive, reason and act in physical environments — trained in simulation and intended for hard-to-automate industrial processes, with initial work to run in a robot cell in Getafe.
At Brandweek 2026, Doug Zarkin argued that marketers’ preference for acquisition is masking a costlier problem — weak retention — and said retention deserves equal energy, budget and attention; he also suggested some churn reflects operational failures rather than marketing alone.
UC Today reported that UNLEASH Paris focused its AI conversation on human contexts and workforce strategy, with interviews indicating that organisational context, job redesign and skills — not tools alone — will shape who progresses with AI; the article noted Salesforce’s $166 million investment in HiBob and quoted HiBob CEO Ronni Zehavi on the need to redesign work for human–agent collaboration.
Anthropic submitted a US IPO filing that frames the company’s aim to build AI systems with economy-transforming potential while warning of surging losses and the high infrastructure costs of advanced models; the prospectus highlights rapid expansion driven by big-tech spending and investor concern about valuations and debt.
AFP reports SpaceX has reached an agreement with Apollo Global Management to lease Nvidia Vera Rubin GPUs for AI development in a deal that a SEC filing values at about 40,000 million dollars and would run for approximately 5 years; delivery of the GPUs is to begin gradually in the first half of 2027.
Clio announced a consolidated interface that unites Clio Grow, Clio Manage and Clio Work and adds agentic end-to-end workflows, an AI-native business phone system called Clio Phones, automated time capture and a new Documents Pro document management system; the company also highlighted a global legal library of more than one billion primary and secondary legal documents and introduced Vincent Projects for collaborative AI-assisted work.
Meta said it extended the effective date of updated Commercial Terms and Self-Serve Ad Terms from October 30 to November 20 to give partners more time to understand changes after backlash over language that would let the company use automated tools to access and reuse business-account content.
Stakeholders in Elvis Presley's catalog filed a lawsuit on October 23 alleging Anthropic trained models on hundreds of Elvis songs without permission and seeking $41 million; the plaintiffs say the company removed DRM and copyright-management information from dozens of songs and will press a wide-ranging copyright claim, while Anthropic says it will defend itself and has previously invoked fair use.
Cristian Volpato, a 22-year-old professional footballer, struck a mid-September deal granting Callandor exclusive rights to his digital likeness, voice, biometric profiles and performance data so the company can monetise and help control AI-generated uses of his image.
Block released a new voice model called Dessa that the company says is trained fully on human speech, is full‑duplex (can talk and listen at the same time), and can run locally on consumer‑grade hardware such as a MacBook M4 Max; the model is not yet publicly available and Block has invited safety researchers to test it.
Adweek reports that Meta’s ad platform has been applying generative-AI edits to advertisers’ creative without clear opt-in, and that Meta’s updated Commercial Terms, effective Oct.
At a three‑day INMA Newsroom and AI Master Class (20 October 2026), speakers described a shift in which newsrooms treat AI not only as a tool but as a means to redesign production, prioritise higher‑value journalism, and develop new revenue and audience strategies.
Facing abundant AI-generated content, major news organisations are emphasising human-crafted processes, visible journalists and editorial signals to persuade readers to subscribe.
At a 20 October 2026 INMA study tour stop at Salesforce Tower, Salesforce executives framed AI as a force for organisational coordination, outlined a four-layer agentic operating model, warned about costs of replacing CRM with general models, and demonstrated an agent-to-agent ad-sales pilot involving Nine and Dentsu that remains in pilot.
A recent INMA webinar discussed research showing Americans spend nearly as much time on e-mail as on social media and warned that AI features in Gmail, Yahoo and Microsoft inboxes are beginning to filter and summarise messages, forcing newsletters to earn attention through depth, personality, clear purpose and personalization.
The Chinese American Semiconductor Professional Association (CASPA) holds its 35th annual conference and CEO Summit at the Santa Clara Convention Center on 23–24 October, bringing 39 speakers including the chief executives of Intel, Synopsys, Cerebras and SambaNova to discuss AI compute costs, architectures and the industry’s move beyond GPUs.
Owl Labs launched the Meeting Owl 5, a BYOD-focused centre-of-table collaboration device with 4K 360° video, AI speaker tracking and eight beamforming microphones, priced at $1,499 in the US and due in Europe in early November; Navori released Qompose to connect screens to live data and apps; EssilorLuxottica reported wearables revenue growth of 20% in the third quarter of 2026.
Denise Muyco, Co‑Founder and CEO of RAVEL, frames the company as an orchestration layer that coordinates compute, networking, storage, security and policy across distributed AI environments to improve utilization and respect sovereignty constraints (claims drawn from RAVEL’s product descriptions and Muyco’s interview).
Artificial intelligence is changing the competencies required in communication professions and the Universidad Complutense de Madrid is relaunching the seventh edition of its Master in Innovation and Transformation in Communication for 2026–2027 with a reinforced Latin America focus and a Full Stack Comms Talent model.
A leaked draft of Anthropic’s IPO prospectus, reported by ActuIA from coverage of the Wall Street Journal and Reuters, says AWS, Google Cloud and Microsoft have supplied less compute capacity than requested, that large multi‑year cloud and chip commitments total hundreds of billions of dollars, and that standard Claude contracts limit remedies and cap Anthropic’s liability.
Orange Business hosted (with Axys) a webinar, available as a replay, that presents using AI to bridge Finance and ESG data to improve reliability, speed and compliance, and offers practical guidance including use cases (deduplication, standardisation), automated data-quality approaches, a ROI roadmap, and a nine-pillar framework.
Orange Business’s white paper says the rise of generative and agentic AI has produced an unprecedented technological acceleration and argues that integrating AI at scale is primarily an organizational and strategic challenge rather than purely a technical one; the paper also highlights systemic risks including a possible financial bubble, threats to democracy from disinformation, and geopolitical concentration of tech and political influence.
A Swiss company falls under the EU AI Act when the outputs of its AI systems are used in the Union; for most SMEs two obligations already apply now — disclose that users interact with an AI and provide documented staff training — while high-risk rules were postponed until 2 December 2027.
Independent benchmarks show agents reliably complete short, well-specified tasks but fail as tasks grow longer, more interactive or underspecified; reported success rates include 30% (TheAgentCompany, September 2025), about 58% when all information is given vs 35% when information arrives piecemeal (Salesforce CRMArena-Pro, May 2025), and measured median successful-task horizons of roughly 50 minutes (March 2025) rising to about 2 hours 17 minutes for GPT-5 in later METR measures.
At Meta Connect on 23 September 2026, Meta unveiled roughly 100 g Meta VR Glasses (with processor, battery and storage in a separate puck), announced camera‑free Ray‑Ban Meta Audio glasses, and published a Private Processing cloud architecture for AI glasses; developer publishing remains restricted during the Developer Preview and UK trials of Ray‑Ban Display are available now, while VR Glasses are a 2027 purchasing prospect.
AutoVRse announced on 28 September that its VRseBuilder platform can reduce custom VR development time by up to 93% by converting procedures into editable VR modules and integrating AI assistants with Unity; the company cites internal project comparisons but has not published a breakdown of the underlying data or project count.
A Digiday+ Research report based on a survey of 142 brand and agency professionals and interviews with marketing and technology executives finds AI tools have become embedded in marketing workflows by early 2026. The same research says concerns about trust and the complexity of agentic AI remain barriers to broader deployment.
A Digiday+ Research report based on a survey of 142 brand and agency professionals and interviews finds marketers’ adoption of AI rose from 44% in 2022 to 86% in 2025, while the report states that employee training has not kept pace with that adoption.
A Digiday+ Research survey in the first quarter of 2026 of more than 100 marketing professionals found that 49% report using AI in social media campaigns and 42% report using AI in retail media; Digiday+ Research says adoption varies by channel and often depends on trust.
Digiday reports that media agencies are navigating a more complex advertising environment driven by economic uncertainty, fragmented media consumption and rapid technological advances, while advertisers are reassessing strategies and AI search plus creator marketing add new changes and questions for agencies.
Discovery is shifting from traditional search to AI systems that synthesize answers before users reach websites, prompting the rise of Generative Engine Optimization (GEO) and a need for organizational redesign to manage AI visibility across marketing, data, technology, content and communications.
The second WP Agency Forum took place on 7 October 2026 at Talent Garden Madrid, drew 150 in-person attendees and over 200 online, and was organized by SiteGround España and Modular DS to focus on business strategy amid rapid AI-driven change in the sector.
Itera Process, a systems-integration firm with 25 years of experience, announced Frontier by Itera, a program that it says aims to accelerate adoption of AI-native and agentic architectures while providing governance, compliance and resilience through managed services and modular accelerators.
Manuel Navarro reports that HP markets the EliteBook X G2i as a laptop family that integrates on-device and software AI features — from Poly Studio collaboration tools to Copilot in Windows — intended to cut interruptions, speed routine tasks and ease enterprise adoption of intelligent workflows.
Abel Márquez, Lead Technology Product Manager at Wolters Kluwer Tax & Accounting Spain, describes a transition from pilots to deployment of AI embedded in business processes, highlights use cases in labour management and knowledge‑intensive tasks, and stresses human‑in‑the‑loop supervision and responsible‑AI principles.
J·Index, compiled by journalist Katya Gorchinskaya, documents more than 3,000 publicly reported uses of artificial intelligence in news organizations and finds that 60% of those implementations take place within newsrooms, while about one third correspond to small, local or hyperlocal media.
Softtek describes the labour market as at an inflection point and identifies five emerging AI-focused roles — prompt engineers, ethics and bias specialists, AI trainers, auditors and solution architects — that it expects to be in greater demand as companies pursue digital transformation and regulatory resilience.