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Advertisers Say Meta Is Auto-Applying Generative-AI Enhancements and Shifting Liability onto Brands

Adweek reports that Meta’s ad platform has been applying generative-AI edits to advertisers’ creative without clear opt-in, and that Meta’s updated Commercial Terms, effective Oct.

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Adweek reports that Meta’s ad platform has been applying generative-AI edits to advertisers’ creative without clear opt-in, and that Meta’s updated Commercial Terms, effective Oct. 30, place legal responsibility for AI-generated or AI-altered ad output on advertisers.

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