AI is reshaping communication skills and prompting new master’s training
Artificial intelligence is changing the competencies required in communication professions and the Universidad Complutense de Madrid is relaunching the seventh edition of its Master in Innovation and Transformation in Communication for 2026–2027 with a reinforced Latin America focus and a Full Stack Comms Talent model.
Summary
AI-assisted summary of the linked sourceArtificial intelligence is changing the competencies required in communication professions and the Universidad Complutense de Madrid is relaunching the seventh edition of its Master in Innovation and Transformation in Communication for 2026–2027 with a reinforced Latin America focus and a Full Stack Comms Talent model. External reports cited estimate substantial skill shifts by 2030—39% globally and 44% in Colombia—and a Colombian study estimates a need for 85,000 additional digital talents; studies also identify rising demand for AI, Big Data and hybrid profiles.