Publishers sell how journalism is made to defend subscriptions in the AI era

Summary

Facing abundant AI-generated content, major news organisations are emphasising human-crafted processes, visible journalists and editorial signals to persuade readers to subscribe. Evidence includes new products and campaigns — The New York Times' Backstory, the Financial Times' “For The Why,” the Economist’s audio/video tier after 183 years without bylines, and the Irish Independent reserving 15 of 25 homepage slots for 'signature journalism' — plus survey and experiment data about trust.