Digiday+ survey finds growing AI use in social and retail media but uneven trust
A Digiday+ Research survey in the first quarter of 2026 of more than 100 marketing professionals found that 49% report using AI in social media campaigns and 42% report using AI in retail media; Digiday+ Research says adoption varies by channel and often depends on trust.
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AI-assisted summary of the linked sourceA Digiday+ Research survey in the first quarter of 2026 of more than 100 marketing professionals found that 49% report using AI in social media campaigns and 42% report using AI in retail media; Digiday+ Research says adoption varies by channel and often depends on trust.