How AI in the inbox is reshaping newsletter strategy
A recent INMA webinar discussed research showing Americans spend nearly as much time on e-mail as on social media and warned that AI features in Gmail, Yahoo and Microsoft inboxes are beginning to filter and summarise messages, forcing newsletters to earn attention through depth, personality, clear purpose and personalization.
Summary
AI-assisted summary of the linked sourceA recent INMA webinar discussed research showing Americans spend nearly as much time on e-mail as on social media and warned that AI features in Gmail, Yahoo and Microsoft inboxes are beginning to filter and summarise messages, forcing newsletters to earn attention through depth, personality, clear purpose and personalization.