Digiday: Agencies face a complex ad landscape shaped by AI search and creator marketing
Digiday reports that media agencies are navigating a more complex advertising environment driven by economic uncertainty, fragmented media consumption and rapid technological advances, while advertisers are reassessing strategies and AI search plus creator marketing add new changes and questions for agencies.
Summary
AI-assisted summary of the linked sourceDigiday reports that media agencies are navigating a more complex advertising environment driven by economic uncertainty, fragmented media consumption and rapid technological advances, while advertisers are reassessing strategies and AI search plus creator marketing add new changes and questions for agencies.