Salesforce presents AI as a ‘‘revolution in coordination’’ and demos agentic ad sales pilots
At a 20 October 2026 INMA study tour stop at Salesforce Tower, Salesforce executives framed AI as a force for organisational coordination, outlined a four-layer agentic operating model, warned about costs of replacing CRM with general models, and demonstrated an agent-to-agent ad-sales pilot involving Nine and Dentsu that remains in pilot.
Summary
AI-assisted summary of the linked sourceAt a 20 October 2026 INMA study tour stop at Salesforce Tower, Salesforce executives framed AI as a force for organisational coordination, outlined a four-layer agentic operating model, warned about costs of replacing CRM with general models, and demonstrated an agent-to-agent ad-sales pilot involving Nine and Dentsu that remains in pilot.