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HiBob says Salesforce investment underlines need for workforce ‘context’ in AI

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HiBob Co‑Founder and CEO Ronni Zehavi told Unleash Paris that artificial intelligence requires connected, structured and trustworthy people data — not just raw HR records — and that Salesforce’s $166 million stake supports HiBob’s plan to build an organizational intelligence layer integrating workforce context with systems such as CRM and finance.

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At Unleash Paris, Ronni Zehavi argued that AI will only make sound workforce decisions when employee records are enriched with reporting lines, skills, team relationships and the business question being asked; HiBob frames this requirement as the move from an HR platform to an ‘‘organizational intelligence layer,’’ a shift it says is backed by Salesforce’s $166 million investment announced in September.

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