Digiday
A Digiday+ Research report based on a survey of 142 brand and agency professionals and interviews finds marketers’ adoption of AI rose from 44% in 2022 to 86% in 2025, while the report states that employee training has not kept pace with that adoption.
Digiday
A Digiday+ Research report based on a survey of 142 brand and agency professionals and interviews with marketing and technology executives finds AI tools have become embedded in marketing workflows by early 2026. The same research says concerns about trust and the complexity of agentic AI remain barriers to broader deployment.
Digiday's research, drawing on a 142-respondent survey and executive interviews, reports that AI tools once considered cutting-edge are now integrated into brands' and agencies' marketing workflows, while adoption is still held back by trust issues and the operational complexity of agentic AI.
Digiday
A Digiday+ Research survey of 62 agency professionals conducted in the fourth quarter of 2025 found that agencies cite reduced client spending and the effects of AI as equal leading concerns for 2026, each selected by 38% of respondents.
In a late‑2025 Digiday+ Research poll of 62 agency professionals, 38% of respondents identified reduced client budgets as the industry’s biggest challenge for 2026 and an identical 38% pointed to the effects of AI; the survey continues a trend of spending pessimism from 2025, when 47% named reduced client budgets the top concern.
Digiday
A Digiday+ Research report based on a survey of 40 publisher professionals and interviews with publisher executives says publishers have found generative AI a better fit for journalism workflows than predictive AI; the article excerpt is member‑exclusive.
The Digiday+ Research report, compiled from a survey of 40 publisher professionals and individual interviews with publisher AI leads, concludes that generative AI aligns more closely with publishers' editorial workflows than predictive AI; the full article is available as a member‑exclusive piece on Digiday.