Revista Byte TI
Manuel Navarro reports that HP markets the EliteBook X G2i as a laptop family that integrates on-device and software AI features — from Poly Studio collaboration tools to Copilot in Windows — intended to cut interruptions, speed routine tasks and ease enterprise adoption of intelligent workflows.
Revista Byte TI
Itera Process, a systems-integration firm with 25 years of experience, announced Frontier by Itera, a program that it says aims to accelerate adoption of AI-native and agentic architectures while providing governance, compliance and resilience through managed services and modular accelerators.
Frontier by Itera bundles maturity assessment, a Control Plane for traceability, an agent-focused ADLC, production-ready Frontier Swarm on AWS and a Quick Adoption methodology; Itera frames governance as a precondition for safely scaling agentic AI and offers 24×7 managed services to operationalize that governance.
Revista de Comunicación
A recent piece in Revista de Comunicación presents media literacy as an established strategic area of study since the late 20th century, describes its academic broadening to include digital competencies, civic participation and resilience to disinformation, and calls for stronger theoretical and methodological frameworks to meet rapid technological change and growing policy demand.
The Revista de Comunicación article—authored in the journal by Charo Sádaba—reports that media literacy has consolidated as a strategic research and intervention field, has shifted from a narrow focus on critical understanding to an expanded model incorporating digital skills and civic engagement to counter disinformation, and urges reinforcement of theoretical and methodological frameworks to support evidence-informed educational policies.
Big Data Magazine
Softtek describes the labour market as at an inflection point and identifies five emerging AI-focused roles — prompt engineers, ethics and bias specialists, AI trainers, auditors and solution architects — that it expects to be in greater demand as companies pursue digital transformation and regulatory resilience.
Softtek projects that artificial intelligence has become central to corporate innovation and highlights five specific professional profiles it expects to gain prominence in 2026–2027: prompt engineers who craft model instructions, specialists in AI ethics and bias, trainers who curate data and refine models, auditors who check security and compliance, and architects who integrate AI into business systems.
Perspective
Orange Business’s white paper says the rise of generative and agentic AI has produced an unprecedented technological acceleration and argues that integrating AI at scale is primarily an organizational and strategic challenge rather than purely a technical one; the paper also highlights systemic risks including a possible financial bubble, threats to democracy from disinformation, and geopolitical concentration of tech and political influence.
Orange Business’s white paper says the rise of generative and agentic AI has produced an unprecedented technological acceleration and argues that integrating AI at scale is primarily an organizational and strategic challenge rather than purely a technical one; the paper also highlights systemic risks including a possible financial bubble, threats to democracy from disinformation, and geopolitical concentration of tech and political influence.
XPLR: MEDIA
A German trade article reports that the Bavarian audio industry has moved beyond experiments and now uses AI in everyday editorial work, including a feasibility study with Antenne Bayern that produced a chatbot using live transcripts via a RAG architecture and multi-tiered safety filters.
XPLR Magazine reports four deployed AI examples from the Bavarian audio sector; among them, a KI.M–Antenne Bayern feasibility study created a chatbot that integrates live program transcripts with a Retrieval-Augmented Generation architecture to answer up-to-date listener queries, and the project included editorial filtering mechanisms intended to block polarizing or out-of-context requests.
XPLR: MEDIA
Karsten Wellert describes a deliberate strategy of using AI for testing, virtual listener personas and chatbot support while keeping on-air voices and editorial decisions human and transparent.
In an interview, Antenne Bayern’s CDO Karsten Wellert says the station uses AI as a backstage tool: teams experiment and deploy only after benefits are clear, AI personas — trained on market-research data — give fast, virtual listener feedback, multiple models are combined by agents, and the live on-air program remains entirely human; chatbots identify themselves and offer opt‑outs.
Digiday
A Digiday+ Research survey in the first quarter of 2026 of more than 100 marketing professionals found that 49% report using AI in social media campaigns and 42% report using AI in retail media; Digiday+ Research says adoption varies by channel and often depends on trust.
A Digiday+ Research survey in the first quarter of 2026 of more than 100 marketing professionals found that 49% report using AI in social media campaigns and 42% report using AI in retail media; Digiday+ Research says adoption varies by channel and often depends on trust.
Digiday
A Digiday+ Research report based on a survey of 142 brand and agency professionals and interviews finds marketers’ adoption of AI rose from 44% in 2022 to 86% in 2025, while the report states that employee training has not kept pace with that adoption.
A Digiday+ Research report based on a survey of 142 brand and agency professionals and interviews finds marketers’ adoption of AI rose from 44% in 2022 to 86% in 2025, while the report states that employee training has not kept pace with that adoption.
Digiday
A Digiday+ Research report based on a survey of 142 brand and agency professionals and interviews with marketing and technology executives finds AI tools have become embedded in marketing workflows by early 2026. The same research says concerns about trust and the complexity of agentic AI remain barriers to broader deployment.
Digiday's research, drawing on a 142-respondent survey and executive interviews, reports that AI tools once considered cutting-edge are now integrated into brands' and agencies' marketing workflows, while adoption is still held back by trust issues and the operational complexity of agentic AI.
Digiday
A Digiday+ Research survey of 62 agency professionals conducted in the fourth quarter of 2025 found that agencies cite reduced client spending and the effects of AI as equal leading concerns for 2026, each selected by 38% of respondents.
In a late‑2025 Digiday+ Research poll of 62 agency professionals, 38% of respondents identified reduced client budgets as the industry’s biggest challenge for 2026 and an identical 38% pointed to the effects of AI; the survey continues a trend of spending pessimism from 2025, when 47% named reduced client budgets the top concern.
Digiday
A Digiday+ Research report based on a survey of 40 publisher professionals and interviews with publisher executives says publishers have found generative AI a better fit for journalism workflows than predictive AI; the article excerpt is member‑exclusive.
The Digiday+ Research report, compiled from a survey of 40 publisher professionals and individual interviews with publisher AI leads, concludes that generative AI aligns more closely with publishers' editorial workflows than predictive AI; the full article is available as a member‑exclusive piece on Digiday.