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Technology · Page 5

AI-generated conceptual illustration for “AI is reshaping communication skills and prompting new master’s training”.
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Academy

AI is reshaping communication skills and prompting new master’s training

Impacto TIC

Artificial intelligence is changing the competencies required in communication professions and the Universidad Complutense de Madrid is relaunching the seventh edition of its Master in Innovation and Transformation in Communication for 2026–2027 with a reinforced Latin America focus and a Full Stack Comms Talent model.

Artificial intelligence is changing the competencies required in communication professions and the Universidad Complutense de Madrid is relaunching the seventh edition of its Master in Innovation and Transformation in Communication for 2026–2027 with a reinforced Latin America focus and a Full Stack Comms Talent model. External reports cited estimate substantial skill shifts by 2030—39% globally and 44% in Colombia—and a Colombian study estimates a need for 85,000 additional digital talents; studies also identify rising demand for AI, Big Data and hybrid profiles.

AI-generated conceptual illustration for “Meta Connect 2026: lightweight 100 g VR Glasses, camera‑free Ray‑Ban Audio and Private Processing details”.
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XR

Meta Connect 2026: lightweight 100 g VR Glasses, camera‑free Ray‑Ban Audio and Private Processing details

The XR Beat

At Meta Connect on 23 September 2026, Meta unveiled roughly 100 g Meta VR Glasses (with processor, battery and storage in a separate puck), announced camera‑free Ray‑Ban Meta Audio glasses, and published a Private Processing cloud architecture for AI glasses; developer publishing remains restricted during the Developer Preview and UK trials of Ray‑Ban Display are available now, while VR Glasses are a 2027 purchasing prospect.

At Meta Connect on 23 September 2026, Meta unveiled roughly 100 g Meta VR Glasses (with processor, battery and storage in a separate puck), announced camera‑free Ray‑Ban Meta Audio glasses, and published a Private Processing cloud architecture for AI glasses; developer publishing remains restricted during the Developer Preview and UK trials of Ray‑Ban Display are available now, while VR Glasses are a 2027 purchasing prospect.

AI-generated conceptual illustration for “European survey: 55% of banks report using agentic AI in customer processes”.
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Workplace

European survey: 55% of banks report using agentic AI in customer processes

Big Data Magazine

A report cited by AI Talks says a majority of banks already deploy generalist or agentic AI for customer-facing tasks such as fraud detection, staff support and self‑service automation. Industry surveys also record that 23% of organisations are scaling agentic systems while 39% are experimenting, and experts warn adoption must be paired with governance, traceability and human supervision.

AI Talks reports that, according to the European Banking Authority, 55% of banks surveyed use generalist or agentic AI in customer processes—notably for fraud detection, notifications and support—and that sector studies in 2025 put 23% of organisations at scaling stage and 39% experimenting; commentators and a Qaracter barometer highlight strong customer concern and call for strict governance and human oversight.

AI-generated conceptual illustration for “What Swiss companies selling into the EU must know about the EU AI Act”.
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LEGAL

What Swiss companies selling into the EU must know about the EU AI Act

IA Académie

A Swiss company falls under the EU AI Act when the outputs of its AI systems are used in the Union; for most SMEs two obligations already apply now — disclose that users interact with an AI and provide documented staff training — while high-risk rules were postponed until 2 December 2027.

A Swiss company falls under the EU AI Act when the outputs of its AI systems are used in the Union; for most SMEs two obligations already apply now — disclose that users interact with an AI and provide documented staff training — while high-risk rules were postponed until 2 December 2027.

AI-generated conceptual illustration for “Wolters Kluwer says Spanish companies are moving from AI experimentation to integrated, expert systems”.
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Workplace

Wolters Kluwer says Spanish companies are moving from AI experimentation to integrated, expert systems

Revista Byte TI

Abel Márquez, Lead Technology Product Manager at Wolters Kluwer Tax & Accounting Spain, describes a transition from pilots to deployment of AI embedded in business processes, highlights use cases in labour management and knowledge‑intensive tasks, and stresses human‑in‑the‑loop supervision and responsible‑AI principles.

In an interview, Abel Márquez says many Spanish organisations have moved beyond isolated tests and now seek concrete, productivity‑focused AI use cases; Wolters Kluwer presents an ‘expert’ AI integrated into workflows for labour management that works with real customer data and keeps final decisions with professionals.

AI-generated conceptual illustration for “HP EliteBook X G2i positions on-device AI to reduce workplace friction”.
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Workplace

HP EliteBook X G2i positions on-device AI to reduce workplace friction

Revista Byte TI

Manuel Navarro reports that HP markets the EliteBook X G2i as a laptop family that integrates on-device and software AI features — from Poly Studio collaboration tools to Copilot in Windows — intended to cut interruptions, speed routine tasks and ease enterprise adoption of intelligent workflows.

The HP EliteBook X G2i is presented as a productivity-focused laptop line that bundles AI-driven meeting and collaboration features (noise cancellation, background blur, voice adjustment) integrated with Poly Studio technologies, Intel Core Ultra processors described as tuned for AI workloads, batteries of up to 6 cells, and Windows Copilot support — all framed as measures to reduce interruptions and simplify business adoption of AI.

AI-generated conceptual illustration for “Itera launches Frontier by Itera to help enterprises adopt agentic AI at scale”.
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Workplace

Itera launches Frontier by Itera to help enterprises adopt agentic AI at scale

Revista Byte TI

Itera Process, a systems-integration firm with 25 years of experience, announced Frontier by Itera, a program that it says aims to accelerate adoption of AI-native and agentic architectures while providing governance, compliance and resilience through managed services and modular accelerators.

Frontier by Itera bundles maturity assessment, a Control Plane for traceability, an agent-focused ADLC, production-ready Frontier Swarm on AWS and a Quick Adoption methodology; Itera frames governance as a precondition for safely scaling agentic AI and offers 24×7 managed services to operationalize that governance.

AI-generated conceptual illustration for “Article: Media literacy framed as a strategic field amid digital transformation”.
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Academy

Article: Media literacy framed as a strategic field amid digital transformation

Revista de Comunicación

A recent piece in Revista de Comunicación presents media literacy as an established strategic area of study since the late 20th century, describes its academic broadening to include digital competencies, civic participation and resilience to disinformation, and calls for stronger theoretical and methodological frameworks to meet rapid technological change and growing policy demand.

The Revista de Comunicación article—authored in the journal by Charo Sádaba—reports that media literacy has consolidated as a strategic research and intervention field, has shifted from a narrow focus on critical understanding to an expanded model incorporating digital skills and civic engagement to counter disinformation, and urges reinforcement of theoretical and methodological frameworks to support evidence-informed educational policies.

AI-generated conceptual illustration for “Softtek says AI will reshape jobs for the 2026–2027 corporate workforce”.
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Workplace

Softtek says AI will reshape jobs for the 2026–2027 corporate workforce

Big Data Magazine

Softtek describes the labour market as at an inflection point and identifies five emerging AI-focused roles — prompt engineers, ethics and bias specialists, AI trainers, auditors and solution architects — that it expects to be in greater demand as companies pursue digital transformation and regulatory resilience.

Softtek projects that artificial intelligence has become central to corporate innovation and highlights five specific professional profiles it expects to gain prominence in 2026–2027: prompt engineers who craft model instructions, specialists in AI ethics and bias, trainers who curate data and refine models, auditors who check security and compliance, and architects who integrate AI into business systems.

AI-generated conceptual illustration for “AI in the Enterprise: organizational challenges, systemic risks and a strategic playbook”.
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Workplace

AI in the Enterprise: organizational challenges, systemic risks and a strategic playbook

Perspective

Orange Business’s white paper says the rise of generative and agentic AI has produced an unprecedented technological acceleration and argues that integrating AI at scale is primarily an organizational and strategic challenge rather than purely a technical one; the paper also highlights systemic risks including a possible financial bubble, threats to democracy from disinformation, and geopolitical concentration of tech and political influence.

Orange Business’s white paper says the rise of generative and agentic AI has produced an unprecedented technological acceleration and argues that integrating AI at scale is primarily an organizational and strategic challenge rather than purely a technical one; the paper also highlights systemic risks including a possible financial bubble, threats to democracy from disinformation, and geopolitical concentration of tech and political influence.

AI-generated conceptual illustration for “Research: Generative AI reshapes meme production through recombination, hyperrealism and real‑time personalization”.
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NewMedia

Research: Generative AI reshapes meme production through recombination, hyperrealism and real‑time personalization

Virtualis

A qualitative study published on revistavirtualis.mx reports that generative artificial intelligence (IAG) adds automated recombination of styles, hyperrealistic image generation and real‑time personalization to meme creation. The research documents an interview with Eduardo Salvatori of the Instituto Nacional de Bellos Memes and states that Salvatori combines AI outputs with prior human editing and later curation, shifting between levels of IAG autonomy.

The article—based on a qualitative, critical approach and an interview with Eduardo Salvatori—finds that IAG increases iteration and automates processes of resignification in memes, while enabling creators to externalize aesthetic processes; Salvatori reportedly operates at IAG autonomy levels 3, 4 and 5 and emphasizes human editing before and curatorial handling after AI use.

AI-generated conceptual illustration for “Bavarian audio outlets deploy AI for real-time listener interaction and synthetic voice support”.
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NewMedia

Bavarian audio outlets deploy AI for real-time listener interaction and synthetic voice support

XPLR: MEDIA

A German trade article reports that the Bavarian audio industry has moved beyond experiments and now uses AI in everyday editorial work, including a feasibility study with Antenne Bayern that produced a chatbot using live transcripts via a RAG architecture and multi-tiered safety filters.

XPLR Magazine reports four deployed AI examples from the Bavarian audio sector; among them, a KI.M–Antenne Bayern feasibility study created a chatbot that integrates live program transcripts with a Retrieval-Augmented Generation architecture to answer up-to-date listener queries, and the project included editorial filtering mechanisms intended to block polarizing or out-of-context requests.

AI-generated conceptual illustration for “Distant reading and the datafication of testimony: a case for hybrid reading”.
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Research

Distant reading and the datafication of testimony: a case for hybrid reading

Virtualis

Matías Alvarado Leyton's 2026 article in Virtualis examines the epistemological limits of applying distant reading to digital oral-history testimony and proposes a hybrid or stratified reading that combines computational methods with historiographic interpretation.

Matías Alvarado Leyton's 2026 article in Virtualis examines the epistemological limits of applying distant reading to digital oral-history testimony and proposes a hybrid or stratified reading that combines computational methods with historiographic interpretation. The article argues that computational methods reconfigure the status of testimony by translating it into abstractions—aggregation, pattern detection and large-scale recurrence—that can reveal relations at scale but may obscure narrative, situated and relational density.

AI-generated conceptual illustration for “Convergences of deep mediatization, media ecology and generative AI: ethical implications for promotional uses”.
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Research

Convergences of deep mediatization, media ecology and generative AI: ethical implications for promotional uses

Virtualis

Claudia Benassini Félix frames the article with two objectives: to present open alternatives for knowledge construction from convergences among deep mediatization, media ecology and generative artificial intelligence; and to illustrate those convergences through analysis of a tweet generated by the communication team of the Suprema Corte de Justicia de la Nación associated with Yasmín Esquivel, drawing ethical implications for the minister’s use of generative AI for promotion.

Claudia Benassini Félix frames the article with two objectives: to present open alternatives for knowledge construction from convergences among deep mediatization, media ecology and generative artificial intelligence; and to illustrate those convergences through analysis of a tweet generated by the communication team of the Suprema Corte de Justicia de la Nación associated with Yasmín Esquivel, drawing ethical implications for the minister’s use of generative AI for promotion.

AI-generated conceptual illustration for “Orange Business: a webinar proposes AI-driven data governance to reconcile Finance and ESG”.
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Workplace

Orange Business: a webinar proposes AI-driven data governance to reconcile Finance and ESG

Perspective

Orange Business hosted (with Axys) a webinar, available as a replay, that presents using AI to bridge Finance and ESG data to improve reliability, speed and compliance, and offers practical guidance including use cases (deduplication, standardisation), automated data-quality approaches, a ROI roadmap, and a nine-pillar framework.

Orange Business hosted (with Axys) a webinar, available as a replay, that presents using AI to bridge Finance and ESG data to improve reliability, speed and compliance, and offers practical guidance including use cases (deduplication, standardisation), automated data-quality approaches, a ROI roadmap, and a nine-pillar framework.

AI-generated conceptual illustration for “Antenne Bayern keeps AI strictly behind the scenes, says CDO”.
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NewMedia

Antenne Bayern keeps AI strictly behind the scenes, says CDO

XPLR: MEDIA

Karsten Wellert describes a deliberate strategy of using AI for testing, virtual listener personas and chatbot support while keeping on-air voices and editorial decisions human and transparent.

In an interview, Antenne Bayern’s CDO Karsten Wellert says the station uses AI as a backstage tool: teams experiment and deploy only after benefits are clear, AI personas — trained on market-research data — give fast, virtual listener feedback, multiple models are combined by agents, and the live on-air program remains entirely human; chatbots identify themselves and offer opt‑outs.

AI-generated conceptual illustration for “Digiday+ survey finds growing AI use in social and retail media but uneven trust”.
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NewMedia

Digiday+ survey finds growing AI use in social and retail media but uneven trust

Digiday

A Digiday+ Research survey in the first quarter of 2026 of more than 100 marketing professionals found that 49% report using AI in social media campaigns and 42% report using AI in retail media; Digiday+ Research says adoption varies by channel and often depends on trust.

A Digiday+ Research survey in the first quarter of 2026 of more than 100 marketing professionals found that 49% report using AI in social media campaigns and 42% report using AI in retail media; Digiday+ Research says adoption varies by channel and often depends on trust.

AI-generated conceptual illustration for “Reality Composer Pro 3 speeds spatial workflows for visionOS with visual tools and AI”.
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XR

Reality Composer Pro 3 speeds spatial workflows for visionOS with visual tools and AI

XR institute

XR Institute reports that Reality Composer Pro 3 is now a standalone macOS app emphasizing faster iteration for visionOS through visual workflows, an entity/component model, GPU-driven compute simulations, prefab-like prototypes, live headset preview, baked lightmaps, and an integrated AI assistant.

XR Institute reports that Reality Composer Pro 3 is now a standalone macOS app emphasizing faster iteration for visionOS through visual workflows, an entity/component model, GPU-driven compute simulations, prefab-like prototypes, live headset preview, baked lightmaps, and an integrated AI assistant.

AI-generated conceptual illustration for “Digiday+ research: marketer AI adoption rises while employee training lags”.
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NewMedia

Digiday+ research: marketer AI adoption rises while employee training lags

Digiday

A Digiday+ Research report based on a survey of 142 brand and agency professionals and interviews finds marketers’ adoption of AI rose from 44% in 2022 to 86% in 2025, while the report states that employee training has not kept pace with that adoption.

A Digiday+ Research report based on a survey of 142 brand and agency professionals and interviews finds marketers’ adoption of AI rose from 44% in 2022 to 86% in 2025, while the report states that employee training has not kept pace with that adoption.