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AI-generated conceptual illustration for “XR Institute: Reality Composer Pro 3 is now a standalone macOS app for visionOS”.
AI-generated illustration
XR

XR Institute: Reality Composer Pro 3 is now a standalone macOS app for visionOS

XR institute

XR Institute reports that Reality Composer Pro 3 is now a standalone macOS app emphasizing faster iteration for visionOS through visual workflows, an entity/component model, GPU-driven compute simulations, prefab-like prototypes, live headset preview, baked lightmaps, and an integrated AI assistant.

XR Institute reports that Reality Composer Pro 3 is now a standalone macOS app emphasizing faster iteration for visionOS through visual workflows, an entity/component model, GPU-driven compute simulations, prefab-like prototypes, live headset preview, baked lightmaps, and an integrated AI assistant.

AI-generated conceptual illustration for “Digiday+ Research: Marketers' AI adoption rose to 86% by 2025; training lags”.
AI-generated illustration
NewMedia

Digiday+ Research: Marketers' AI adoption rose to 86% by 2025; training lags

Digiday

A Digiday+ Research report based on a survey of 142 brand and agency professionals and interviews finds marketers’ adoption of AI rose from 44% in 2022 to 86% in 2025, while the report states that employee training has not kept pace with that adoption.

A Digiday+ Research report based on a survey of 142 brand and agency professionals and interviews finds marketers’ adoption of AI rose from 44% in 2022 to 86% in 2025, while the report states that employee training has not kept pace with that adoption.

AI-generated conceptual illustration for “Survey: Marketers embed AI in workflows, but trust and complexity hinder uptake”.
AI-generated illustration
NewMedia

Survey: Marketers embed AI in workflows, but trust and complexity hinder uptake

Digiday

Digiday’s report, based on a survey of 142 brand and agency professionals and interviews with marketing and technology executives, finds AI tools have become embedded across marketing workflows entering 2026, yet trust and the complexity of agentic AI remain material barriers to wider adoption.

Digiday’s member-only research, titled “The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026,” surveyed 142 brand and agency professionals and included interviews with executives responsible for AI investments; the findings report broad embedding of AI in workflows alongside persistent concerns about trust and integration complexity.

AI-generated conceptual illustration for “Digiday+ survey: 38% of agencies name client budget cuts, AI effects”.
AI-generated illustration
NewMedia

Digiday+ survey: 38% of agencies name client budget cuts, AI effects

Digiday

A Digiday+ Research survey of 62 agency professionals conducted in the fourth quarter of 2025 found that agencies cite reduced client spending and the effects of AI as equal leading concerns for 2026, each selected by 38% of respondents.

In a late‑2025 Digiday+ Research poll of 62 agency professionals, 38% of respondents identified reduced client budgets as the industry’s biggest challenge for 2026 and an identical 38% pointed to the effects of AI; the survey continues a trend of spending pessimism from 2025, when 47% named reduced client budgets the top concern.

AI-generated conceptual illustration for “Publishers prefer generative AI to predictive AI, Digiday survey finds”.
AI-generated illustration
NewMedia

Publishers prefer generative AI to predictive AI, Digiday survey finds

Digiday

A Digiday+ Research report, based on a survey of 40 publisher professionals and interviews with publisher executives, says generative AI fits editorial workflows better than predictive AI. The finding appears in a member-exclusive Digiday article summarizing the report.

Digiday’s excerpt describes a report—drawn from a survey of 40 publisher professionals and follow-up interviews—that concludes generative AI is more compatible with newsroom editorial tasks than predictive AI, as publishers seek the right roles for AI after the technology moved into mainstream workflows.