hevolus.com
Hevolus reports that PotentIA Edu, a project developed by Exlea and Hevolus, introduces artificial intelligence into the immersive platform Briedoo and will be presented at the stand.
Impacto TIC
Artificial intelligence is changing the competencies required in communication professions and the Universidad Complutense de Madrid is relaunching the seventh edition of its Master in Innovation and Transformation in Communication for 2026–2027 with a reinforced Latin America focus and a Full Stack Comms Talent model.
Artificial intelligence is changing the competencies required in communication professions and the Universidad Complutense de Madrid is relaunching the seventh edition of its Master in Innovation and Transformation in Communication for 2026–2027 with a reinforced Latin America focus and a Full Stack Comms Talent model. External reports cited estimate substantial skill shifts by 2030—39% globally and 44% in Colombia—and a Colombian study estimates a need for 85,000 additional digital talents; studies also identify rising demand for AI, Big Data and hybrid profiles.
Revista de Comunicación
A recent piece in Revista de Comunicación presents media literacy as an established strategic area of study since the late 20th century, describes its academic broadening to include digital competencies, civic participation and resilience to disinformation, and calls for stronger theoretical and methodological frameworks to meet rapid technological change and growing policy demand.
The Revista de Comunicación article—authored in the journal by Charo Sádaba—reports that media literacy has consolidated as a strategic research and intervention field, has shifted from a narrow focus on critical understanding to an expanded model incorporating digital skills and civic engagement to counter disinformation, and urges reinforcement of theoretical and methodological frameworks to support evidence-informed educational policies.