Laboratorio de Periodismo Luca de Tena
J·Index, compiled by journalist Katya Gorchinskaya, documents more than 3,000 publicly reported uses of artificial intelligence in news organizations and finds that 60% of those implementations take place within newsrooms, while about one third correspond to small, local or hyperlocal media.
INMA: International News Media Association
A recent INMA webinar discussed research showing Americans spend nearly as much time on e-mail as on social media and warned that AI features in Gmail, Yahoo and Microsoft inboxes are beginning to filter and summarise messages, forcing newsletters to earn attention through depth, personality, clear purpose and personalization.
A recent INMA webinar discussed research showing Americans spend nearly as much time on e-mail as on social media and warned that AI features in Gmail, Yahoo and Microsoft inboxes are beginning to filter and summarise messages, forcing newsletters to earn attention through depth, personality, clear purpose and personalization.
ticnegocios.camaravalencia.com
The second WP Agency Forum took place on 7 October 2026 at Talent Garden Madrid, drew 150 in-person attendees and over 200 online, and was organized by SiteGround España and Modular DS to focus on business strategy amid rapid AI-driven change in the sector.
The second WP Agency Forum took place on 7 October 2026 at Talent Garden Madrid, drew 150 in-person attendees and over 200 online, and was organized by SiteGround España and Modular DS to focus on business strategy amid rapid AI-driven change in the sector. Nine speakers addressed topics including AI and search positioning, new business models, team culture and the role of AI agents; Joan Boluda closed with a talk titled «Ya no uso WordPress», and organizers presented maintenance and AI-focused product updates.
INMA: International News Media Association
At a three‑day INMA Newsroom and AI Master Class (20 October 2026), speakers described a shift in which newsrooms treat AI not only as a tool but as a means to redesign production, prioritise higher‑value journalism, and develop new revenue and audience strategies.
At a three‑day INMA Newsroom and AI Master Class (20 October 2026), speakers described a shift in which newsrooms treat AI not only as a tool but as a means to redesign production, prioritise higher‑value journalism, and develop new revenue and audience strategies.
INMA: International News Media Association
At a 20 October 2026 INMA study tour stop at Salesforce Tower, Salesforce executives framed AI as a force for organisational coordination, outlined a four-layer agentic operating model, warned about costs of replacing CRM with general models, and demonstrated an agent-to-agent ad-sales pilot involving Nine and Dentsu that remains in pilot.
At a 20 October 2026 INMA study tour stop at Salesforce Tower, Salesforce executives framed AI as a force for organisational coordination, outlined a four-layer agentic operating model, warned about costs of replacing CRM with general models, and demonstrated an agent-to-agent ad-sales pilot involving Nine and Dentsu that remains in pilot.
IA Académie
Independent benchmarks show agents reliably complete short, well-specified tasks but fail as tasks grow longer, more interactive or underspecified; reported success rates include 30% (TheAgentCompany, September 2025), about 58% when all information is given vs 35% when information arrives piecemeal (Salesforce CRMArena-Pro, May 2025), and measured median successful-task horizons of roughly 50 minutes (March 2025) rising to about 2 hours 17 minutes for GPT-5 in later METR measures.
Independent benchmarks show agents reliably complete short, well-specified tasks but fail as tasks grow longer, more interactive or underspecified; reported success rates include 30% (TheAgentCompany, September 2025), about 58% when all information is given vs 35% when information arrives piecemeal (Salesforce CRMArena-Pro, May 2025), and measured median successful-task horizons of roughly 50 minutes (March 2025) rising to about 2 hours 17 minutes for GPT-5 in later METR measures. Industry signals echo these limits: Gartner forecasted on 25 June 2025 that over 40% of agent projects would be abandoned by end-2027 and warned of 'agent washing'; a Swiss barometer (survey June–September 2026) found 36% of firms using agents and widespread measurement gaps; operational anecdotes include Klarna's February 2024 claim it replaced 700 agents and May 2025 rehiring, and Anthropic's Project Vend (27 June 2025) ran a month-long office shop that lost money. IA Académie recommends treating autonomy in three degrees (prepare with human validation; act alone on low-impact tasks; act externally only after measured error rates), logging every action, limiting access, and measuring baseline indicators before rollout.
INMA: International News Media Association
Facing abundant AI-generated content, major news organisations are emphasising human-crafted processes, visible journalists and editorial signals to persuade readers to subscribe.
Facing abundant AI-generated content, major news organisations are emphasising human-crafted processes, visible journalists and editorial signals to persuade readers to subscribe. Evidence includes new products and campaigns — The New York Times' Backstory, the Financial Times' “For The Why,” the Economist’s audio/video tier after 183 years without bylines, and the Irish Independent reserving 15 of 25 homepage slots for 'signature journalism' — plus survey and experiment data about trust.
Global AI Cinema
The Chinese American Semiconductor Professional Association (CASPA) holds its 35th annual conference and CEO Summit at the Santa Clara Convention Center on 23–24 October, bringing 39 speakers including the chief executives of Intel, Synopsys, Cerebras and SambaNova to discuss AI compute costs, architectures and the industry’s move beyond GPUs.
The Chinese American Semiconductor Professional Association (CASPA) holds its 35th annual conference and CEO Summit at the Santa Clara Convention Center on 23–24 October, bringing 39 speakers including the chief executives of Intel, Synopsys, Cerebras and SambaNova to discuss AI compute costs, architectures and the industry’s move beyond GPUs. The programme includes a keynote from Credo CEO Bill Brennan titled "$100/Watt: The Evolving Economics of AI Infrastructure", panels on industry outlook and next-generation AI computing, and a closing conversation on wafer-scale AI with Cerebras CEO Andrew Feldman; tickets are sold through Eventbrite with prices listed.
Digiday
Digiday reports that media agencies are navigating a more complex advertising environment driven by economic uncertainty, fragmented media consumption and rapid technological advances, while advertisers are reassessing strategies and AI search plus creator marketing add new changes and questions for agencies.
Digiday reports that media agencies are navigating a more complex advertising environment driven by economic uncertainty, fragmented media consumption and rapid technological advances, while advertisers are reassessing strategies and AI search plus creator marketing add new changes and questions for agencies.
The XR Beat
AutoVRse announced on 28 September that its VRseBuilder platform can reduce custom VR development time by up to 93% by converting procedures into editable VR modules and integrating AI assistants with Unity; the company cites internal project comparisons but has not published a breakdown of the underlying data or project count.
AutoVRse announced on 28 September that its VRseBuilder platform can reduce custom VR development time by up to 93% by converting procedures into editable VR modules and integrating AI assistants with Unity; the company cites internal project comparisons but has not published a breakdown of the underlying data or project count.
Impacto TIC
Artificial intelligence is changing the competencies required in communication professions and the Universidad Complutense de Madrid is relaunching the seventh edition of its Master in Innovation and Transformation in Communication for 2026–2027 with a reinforced Latin America focus and a Full Stack Comms Talent model.
Artificial intelligence is changing the competencies required in communication professions and the Universidad Complutense de Madrid is relaunching the seventh edition of its Master in Innovation and Transformation in Communication for 2026–2027 with a reinforced Latin America focus and a Full Stack Comms Talent model. External reports cited estimate substantial skill shifts by 2030—39% globally and 44% in Colombia—and a Colombian study estimates a need for 85,000 additional digital talents; studies also identify rising demand for AI, Big Data and hybrid profiles.
The XR Beat
At Meta Connect on 23 September 2026, Meta unveiled roughly 100 g Meta VR Glasses (with processor, battery and storage in a separate puck), announced camera‑free Ray‑Ban Meta Audio glasses, and published a Private Processing cloud architecture for AI glasses; developer publishing remains restricted during the Developer Preview and UK trials of Ray‑Ban Display are available now, while VR Glasses are a 2027 purchasing prospect.
At Meta Connect on 23 September 2026, Meta unveiled roughly 100 g Meta VR Glasses (with processor, battery and storage in a separate puck), announced camera‑free Ray‑Ban Meta Audio glasses, and published a Private Processing cloud architecture for AI glasses; developer publishing remains restricted during the Developer Preview and UK trials of Ray‑Ban Display are available now, while VR Glasses are a 2027 purchasing prospect.
IA Académie
A Swiss company falls under the EU AI Act when the outputs of its AI systems are used in the Union; for most SMEs two obligations already apply now — disclose that users interact with an AI and provide documented staff training — while high-risk rules were postponed until 2 December 2027.
A Swiss company falls under the EU AI Act when the outputs of its AI systems are used in the Union; for most SMEs two obligations already apply now — disclose that users interact with an AI and provide documented staff training — while high-risk rules were postponed until 2 December 2027.
Revista Byte TI
Abel Márquez, Lead Technology Product Manager at Wolters Kluwer Tax & Accounting Spain, describes a transition from pilots to deployment of AI embedded in business processes, highlights use cases in labour management and knowledge‑intensive tasks, and stresses human‑in‑the‑loop supervision and responsible‑AI principles.
In an interview, Abel Márquez says many Spanish organisations have moved beyond isolated tests and now seek concrete, productivity‑focused AI use cases; Wolters Kluwer presents an ‘expert’ AI integrated into workflows for labour management that works with real customer data and keeps final decisions with professionals.
Revista Byte TI
Manuel Navarro reports that HP markets the EliteBook X G2i as a laptop family that integrates on-device and software AI features — from Poly Studio collaboration tools to Copilot in Windows — intended to cut interruptions, speed routine tasks and ease enterprise adoption of intelligent workflows.
The HP EliteBook X G2i is presented as a productivity-focused laptop line that bundles AI-driven meeting and collaboration features (noise cancellation, background blur, voice adjustment) integrated with Poly Studio technologies, Intel Core Ultra processors described as tuned for AI workloads, batteries of up to 6 cells, and Windows Copilot support — all framed as measures to reduce interruptions and simplify business adoption of AI.
Revista Byte TI
Itera Process, a systems-integration firm with 25 years of experience, announced Frontier by Itera, a program that it says aims to accelerate adoption of AI-native and agentic architectures while providing governance, compliance and resilience through managed services and modular accelerators.
Frontier by Itera bundles maturity assessment, a Control Plane for traceability, an agent-focused ADLC, production-ready Frontier Swarm on AWS and a Quick Adoption methodology; Itera frames governance as a precondition for safely scaling agentic AI and offers 24×7 managed services to operationalize that governance.
Big Data Magazine
Softtek describes the labour market as at an inflection point and identifies five emerging AI-focused roles — prompt engineers, ethics and bias specialists, AI trainers, auditors and solution architects — that it expects to be in greater demand as companies pursue digital transformation and regulatory resilience.
Softtek projects that artificial intelligence has become central to corporate innovation and highlights five specific professional profiles it expects to gain prominence in 2026–2027: prompt engineers who craft model instructions, specialists in AI ethics and bias, trainers who curate data and refine models, auditors who check security and compliance, and architects who integrate AI into business systems.
Perspective
Orange Business’s white paper says the rise of generative and agentic AI has produced an unprecedented technological acceleration and argues that integrating AI at scale is primarily an organizational and strategic challenge rather than purely a technical one; the paper also highlights systemic risks including a possible financial bubble, threats to democracy from disinformation, and geopolitical concentration of tech and political influence.
Orange Business’s white paper says the rise of generative and agentic AI has produced an unprecedented technological acceleration and argues that integrating AI at scale is primarily an organizational and strategic challenge rather than purely a technical one; the paper also highlights systemic risks including a possible financial bubble, threats to democracy from disinformation, and geopolitical concentration of tech and political influence.
Perspective
Orange Business hosted (with Axys) a webinar, available as a replay, that presents using AI to bridge Finance and ESG data to improve reliability, speed and compliance, and offers practical guidance including use cases (deduplication, standardisation), automated data-quality approaches, a ROI roadmap, and a nine-pillar framework.
Orange Business hosted (with Axys) a webinar, available as a replay, that presents using AI to bridge Finance and ESG data to improve reliability, speed and compliance, and offers practical guidance including use cases (deduplication, standardisation), automated data-quality approaches, a ROI roadmap, and a nine-pillar framework.
Digiday
A Digiday+ Research survey in the first quarter of 2026 of more than 100 marketing professionals found that 49% report using AI in social media campaigns and 42% report using AI in retail media; Digiday+ Research says adoption varies by channel and often depends on trust.
A Digiday+ Research survey in the first quarter of 2026 of more than 100 marketing professionals found that 49% report using AI in social media campaigns and 42% report using AI in retail media; Digiday+ Research says adoption varies by channel and often depends on trust.