Digiday
A Digiday+ Research report based on a survey of 142 brand and agency professionals and interviews finds marketers’ adoption of AI rose from 44% in 2022 to 86% in 2025, while the report states that employee training has not kept pace with that adoption.
Digiday
A Digiday+ Research report based on a survey of 142 brand and agency professionals and interviews with marketing and technology executives finds AI tools have become embedded in marketing workflows by early 2026. The same research says concerns about trust and the complexity of agentic AI remain barriers to broader deployment.
Digiday's research, drawing on a 142-respondent survey and executive interviews, reports that AI tools once considered cutting-edge are now integrated into brands' and agencies' marketing workflows, while adoption is still held back by trust issues and the operational complexity of agentic AI.