A webinar replay from Perspective with Axys shows how AI-driven data governance can help large companies speed convergence between Finance and ESG, improve data reliability and compliance, and deliver practical tools including automated data-quality workflows, deduplication and standardisation—targeting CFOs, CIOs and sustainability leads and offering a ROI roadmap and six use cases to inspire implementation.
A Digiday+ Research survey in the first quarter of 2026 of more than 100 marketing professionals found that 49% report using AI in social media campaigns and 42% report using AI in retail media; Digiday+ Research says adoption varies by channel and often depends on trust.
A Digiday+ Research survey in the first quarter of 2026 of more than 100 marketing professionals found that 49% report using AI in social media campaigns and 42% report using AI in retail media; Digiday+ Research says adoption varies by channel and often depends on trust.
A Digiday+ Research report based on a survey of 142 brand and agency professionals and interviews finds marketers’ adoption of AI rose from 44% in 2022 to 86% in 2025, while the report states that employee training has not kept pace with that adoption.
A Digiday+ Research report based on a survey of 142 brand and agency professionals and interviews finds marketers’ adoption of AI rose from 44% in 2022 to 86% in 2025, while the report states that employee training has not kept pace with that adoption.
Digiday’s report, based on a survey of 142 brand and agency professionals and interviews with marketing and technology executives, finds AI tools have become embedded across marketing workflows entering 2026, yet trust and the complexity of agentic AI remain material barriers to wider adoption.
Digiday’s member-only research, titled “The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026,” surveyed 142 brand and agency professionals and included interviews with executives responsible for AI investments; the findings report broad embedding of AI in workflows alongside persistent concerns about trust and integration complexity.